English is a global language and most of the content you find on the internet is in English. But you can also not deny the fact that there are people who either do not know English or prefer to read everything in their local language. Therefore, being multilingual is significant for many reasons and enabling your company or product to go international is one of those reasons.
If you want to make your products and company genuinely international, then you have to make a culturally rich website, that means a website or social pages in just one language is not sufficient. You need to adopt multilingual localization to target the maximum number of customers globally. To expand the market for your products and to grow internationally, your website needs professional localization service.
A recent poll suggests that 20% internet users never visit a website which is not written in their language and 40% users never buy a product from the website where they cannot have the shopping experience in their native language. This research shows how much we may lose in this fast growing market by focussing on creating and uploading content in only one language.
Your website traffic can increase with the help of qualitative localised content. People will spend more time in reading the content if it is written in their native language. The customers find it easier to read and understand the localised content, and ultimately they may spend more time on your website which may increase the popularity of your product or service.
The customized messages targeting to the specific language speaking group is considered more effective than the general content. Customers will feel special and encouraged to visit the website and gradually to buy the products. When the website is drafted in the local language, targeted customers get impressed with products, will more likely share your webpage or products on social media which might give you additional popularity. After reading the content in native language customers gives their suggestion or comment on the brand which can give you a better idea about the expectations of customers, opening up the numerous ways for you to expand your business.
To target the maximum number of customers with multilingual content, you need to take help of Professional localization service where the translation experts and SEO based content writers will not only translate your website content into languages you want but also put some more qualitative-localised content to make the website more interesting for native people. You can opt for Indian-language localisation or foreign-language localisation from them as per your target area and grow your business.