The debate concerning hiring human translators’ vs. preferring mechanical translation has gathered heat among people. In an era, interpretation/ translation has become a dire need to reach out to a customer base which consists of people from different backgrounds who speak different languages. CAT- the Computer-assisted translation has its fan following, but ultimately human translators are favored. Read on, to know more about it and how Translation Services in Kanpur is providing services.
Software translation is apt for short communication, but if you intend to depend on it for lengthy meaningful conversation and expect your audience to be on the same page with you, then it would turn out to a futile exercise. The reason is that human translation is embedded with logical and analytical skills that AI cannot yet beat. There are the Free Translators available ad, of course, there’s Google Translation, which suffices exceptionally well in essential communication but if you are there to make a long-term positive impact on your potential customers through crystal clear dialogue, you need to hire people expert in translation.
Capturing new markets isn’t easy and not a quick a process at all. It takes time building up your audience, and it takes consistent efforts to win customers. If you are relying on digital marketing and want to promote your business online, translation by humans will play an essential part in this propaganda. For instance, if you are looking for translation services in Kanpur and want to market your products & services in the Russian language, Spanish Indian or European languages, you will need people who understand the language well and aware of the economic and social factors that influence their thinking. The cultural preferences and their ethnicity is taken into account while translating content into a particular native language. The logic and analysis of specific styles and people’s behaviour can only be applied by a human who’s aware of the physiological factors affecting the people in a region. Localization of information requires an in-depth understanding of the mindset of the target audience which is influenced by several factors, and it shapes their opinion and buying behaviour. Human translators can have that kind of understanding and produce content that has a mass appeal and engages the customers and piques their curiosity levels.
Translation is anything but word by word translation. By merely translating word by word, the context of the text and the related meaning is lost in the process. You can never translate word by word and convey the same sense in another language because each language has its structure and its breakdown may require putting more words or fewer words or elimination of few phrases altogether to convey what the original text says. For Software translation, it is impossible to decipher the real meaning of the word and replace it with another that carries the same purpose. Human translation, thus always has the upper hand in comparison with CAT. Another reason that favours human translation services is that they are comparatively cheaper than machine translation. Hire a sound agency that will give you a favourable price for translation, interpretation, and website localization, proof-reading and allied services at a fraction of cost of what software translation asks to shell off your credit card!
So, the above-discussed top reasons will give you food for thought and make you take an informed decision regarding preferring human translators as compared to CAT. An experienced translation provider which has a diligent team of expert translators, certified personnel, native speakers and linguists who understand the market and its composition of people can give 100% accurate translation and language services. One such provider is Onicara Corporation- India’s top translation agency Onicara Corporation provides Russian Language Translation services in Kanpur, Indian language translation services in Kanpur. The agency also offers legal documents translation services in Kanpur, Spanish language translation services in Kanpur, German language translation services in Kanpur, Japanese language translation services in Kanpur, Chinese language translation services in Kanpur and translation in several other languages in various other Indian cities and foreign countries as well. The agency has the best translators on boards that comprises of native speakers, certified translators who have the requisite knowledge of different pairs of languages. Feel free o visit our website to know more about our services and the communications and industries we serve.